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Wedded to a new look: Bridal Emporium holds grand re-opening

January 16, 2012

Bessie Harleman, of Bradford, tries on a dress Sunday during Bridal Emporium’s grand re-opening.

The owner and operator of the Bridal Emporium in downtown Wapakoneta, experienced first-hand over the weekend that at times things can turn out better than ever expected.

The shop held a grand re-opening over the weekend and had approximately 250 people pass through its doors to take advantage of specials offered over the weekend.

“It went very, very well,” Diana Varno said. “We are very happy with the response.”

The Bridal Emporium extended its hours due to remodeling from 8 a.m. to 4 p.m. Saturday and 11 a.m. to 4 p.m. Sunday at its location on 29 E. Auglaize St.

All gowns purchased during the sale were discounted by 20 percent. Plus an additional 50 percent was taken off of all discontinued gowns. The store had approximately 20 appointments on Saturday and 15 on Sunday, as well as many other brides-to-be or girls preparing for prom.

Snacks, drinks and door prizes were also available. Snacks were provided to shoppers by the store from Bliss, Premier Events and Beth Brookhart. Prizes available included a one-month membership to The Athletic Club, five free tans at Tribal Sun Tanning, and many free prizes or discounts from the store including a veil, a pair of shoes, jewelry, a tiara, $50 off of a mother of the bride or groom dress and $100 off of a wedding gown.

Varno said she decided to have the grand re-opening due to recent remodeling done at the store, in which the showroom was completely redone.

Varno purchased the business from Joyce Schuler in 2008 and has been operating the clothing store for four years. Schuler owned the business for more than 30 years and Varno said they will celebrate their 40th anniversary next year.

Varno said that they picked up about 15 to 20 new brides as clients over the weekend and she looks forward to helping them with their weddings.

“I am very happy I got to meet all the new brides over the weekend,” Varno said. I look forward to helping them out.”

Varno said that one-shoulder gowns seemed to be popular, and that women are currently wanting “a lot of bling.”

The average wedding gown being picked out averaged in the $800-900 range, but some also were  picking out some in the lower end of the spectrum, ranging from $500 to $600.

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